B2B Marketplace for the Oil & Gas Sector
How we grew active users in an IT ecosystem by 85%.
Client
Oilweb operates a free B2B platform for wholesale fuel trading. It simplifies and accelerates business processes, with all operations handled online.
Traditional trading platforms often come with bureaucratic delays and long processing times, making wholesale trade inefficient. Oilweb offers a modern alternative to traditional tender processes.
Challenges
When the Oilweb founders approached us, they already had an initial version of the website and two apps.
However, the processes were fragmented, the apps were unstable, and the website’s UI/UX lacked clarity and trust. There was virtually no demand, and as a result, no supply from suppliers.
The situation called for an integrated approach.
1 Main Objective
Using the existing foundation, build a stable ecosystem that solves business problems for both buyers and suppliers.
2. Niche Market
The oil and gas market is highly specialized and slow to adopt new solutions. To attract buyers, a new approach to trade processes had to be both credible and visually polished.
Development process
Rebuilding the IT Ecosystem in the Oil & Gas Sector
The ecosystem includes a web platform (desktop and mobile) and native iOS and Android apps. Buyer, supplier, and admin accounts differ significantly in functionality.
Architecture
User flows. Customer journeys. UX/UI design.
Development
iOS and Android apps. Web platform. QA.
Integration
Banking systems. Logistics. EDM.
Launching
App Store and Google Play publishing. Web platform deployment.
How our team helped Oilweb achieve measurable results in the Oil & Gas market
15+ New Features
Including features not typically found in marketplaces:
– Escrow integration for secure payments;
– Splitting bulk orders into multiple deliveries across different locations and dates. Implementing this required reworking the entire order logic. It was one of the most complex parts of the system due to its non-standard nature.
Banking Integration
One bank handles acquiring, while four others provide lending options. To save time, buyers can submit a single application to multiple banks at once.
Logistics Integration
Previously, Oilweb managers handled all logistics manually. Now, transportation requests are created and automatically sent to multiple logistics providers at once, improving efficiency.
The shipment is handled by the provider whose terms best match the order requirements. Users can track shipments in real time via GPS.
Big Data & EAI Integration
To turn the platform into a full-fledged B2B marketplace, integrating with external systems alone was not enough. Big Data integration was also required.
Big Data often comes in unstructured formats, making consolidation difficult and increasing security risks. We built and integrated the system so that all components now operate as a unified whole, with a high level of security.
Platform Redesign
We redesigned the Oilweb web platform to improve both its visual appeal and its business value. The platform uses clear, business-focused language, allowing users to focus on solving problems instead of navigating complexity.
The improvements also strengthened its search performance, bringing in significantly more traffic.
Improving App Performance by 75%
We upgraded the tech stack and optimized SQL queries, enabling the platform to handle higher load without additional overhead.
Platform Admin Panel
We also had to build an administrative layer for managing the platform. This part of the system is not visible to end users, but it is critical to every operation.
Safety
We addressed security risks across payment processing and data access, ensuring both the applications and the web platform are properly secured.
Technologies
Backend
Laravel
Web Platform
Vue.js
iOS
Swift
Android
Kotlin
Result
We didn’t just add new features or improve the look of the platform and apps. We achieved the main goal by bringing business processes together and making trade operations easy to use.
The system is stable, and every step of buying and selling is consistent. Users don’t need to think about how it works. They simply complete their tasks as quickly as possible.
growth in website traffic.
growth in active platform users.
increase in conversion rate.
We were looking for ways to rethink our business direction. Our main goal was to build a strong reputation and establish a solid position in the oil and gas market. We realized that reworking our software was key to achieving this. We’re glad we chose the Zuzex team for this project. They are a reliable partner who understands our goals and delivers effective results.
What happens next:
Having received and processed your request, we will reach you shortly to detail your project needs.
After examining requirements, our analysts and developers devise a project proposal with the scope of works, team size, time and cost estimates.
We arrange a meeting with you to discuss the offer and come to an agreement.
We sign a contract and start working on your project as quickly as possible.