B2B Marketplace
for Oil&Gas Sector
Client
Oilweb is the owner of a free B2B platform for the wholesale fuel trade. Business processes are simplified and accelerated tenfold, and all operations are carried out online.
Bureaucratic delays and extended processing time make it inconvenient to conduct wholesale trade using online trading platforms. Oilweb acts as a modern alternative to traditional tenders.
Challenges
When Oilweb founders contacted us, they already had the first working version of the website and two apps. However, the processes were disjointed, the applications were unstable, and the website design was difficult to call UI/UX thoughtful and trustworthy. There was practically no demand, and as a result, no offer from suppliers.
The situation required an integrated approach.
1 Main Objective
Using an existing base, build a stable ecosystem that will solve business problems for both consumers and suppliers at once.
2. Niche Market
The oil and gas market is a niche one. Being highly specialized, it is not innovation-friendly. In order for buyers to come, a new way of organizing trade processes must be credible and designed aesthetically appealing.
Development process
Rebuilding the IT Ecosystem for the Oil and Gas Sector
The ecosystem includes desktop and mobile versions of the website, iOS and Android apps. Buyers’, suppliers’, and platform administrators’ personal accounts differ greatly in functionality.
Architecture
User Flow. Customer Journey. Design.
Development
iOS & Android Apps. Website. QA.
Integration
Banking. Logistics. eDM
Launching
Publishing Apps to AppStore & Google Play. Website Deployment.
Our Team Helped Oilweb Achieve Amazing Results in the Oil and Gas Market
More than 15 New Features
Including solutions that are unusual for a typical marketplace:
– Escrow integration for secure payments;
– The ability to split bulk orders into parts for delivery to different places and dates. Adding this feature required a revision of the entire business logic of the orders section. This task turned out to be the most challenging but gripping because of its originality.
Banking System Integration
One bank is for acquiring, and another four are for lending options. To save time, consumers are able to send an application to multiple banks at once.
Logistics Integration
Previously, Oilweb managers were only able to do all logistics work manually. Now a transportation request is created and sent automatically to several logistics companies at once, which adds to the efficiency. The cargo will be picked up by the company whose conditions meet the order requirements. Oilweb users track cargo movement using GPS.
Big Data Integration (EAI)
For websites to become a full-fledged B2B marketplace, connecting a website with external systems is not enough; Big Data integration is also necessary. The main thing about Big Data is the fact that data comes in a non-structured form, which makes consolidation difficult and security issues possible. We have built and integrated systems into Oilweb in such a way that now all independent elements work as a single unit with the highest possible security level.
Website Rework
Not only did we give the Oilweb website an attractive look, but we also endowed it with business value. The website speaks commercial language. The users spend their time solving business problems rather than mastering complex navigation. Moreover, website improvements have also affected its position in search results—now it gets many more visitors than before.
Speeding Up the App by 75%
We replaced the technology stack with a modern one and optimized SQL queries. The decision was of strategic importance: Oilweb now serves more users without any additional workload.
Platform Administrating Service
It was necessary to take into account the administrative side, intended for managers of the B2B platform. This is something that is not visible to users, but no operation could be executed without an administrator’s eye.
Safety
We took security issues seriously and eliminated possible threats related to payment processing and data access. Applications and the desktop version are securely protected.
Technologies
Server Side
Laravel
Web Interface
Vue.js
iOS
Swift
Android
Kotlin
Result
We haven’t just added new features and improved the appearance of the website and apps. We met the main goal—put together business processes and made all the trade operations user-friendly. The application and website are stable; every step of buying or selling products is coherent. Oilweb users don’t even need to think about how it all works—they simply complete their business tasks in the shortest possible time.
Website Traffic Times Upliftment
Active Platform Users Increasement
Conversion Increasement
We were looking for ways to rethink our business direction. Our main goal was to acquire a reputation as a trustworthy company and take a firm position in the oil and gas market. We realized that we needed to rework our software to accomplish this goal. We are glad that we trusted Zuzex team to help us with this challenging and ambitious objective. They are reliable partners who perfectly understand our tasks and deliver effective results.
What happens next:
Having received and processed your request, we will reach you shortly to detail your project needs.
After examining requirements, our analysts and developers devise a project proposal with the scope of works, team size, time and cost estimates.
We arrange a meeting with you to discuss the offer and come to an agreement.
We sign a contract and start working on your project as quickly as possible.